Yum Brands Leverages AI with New Byte Digital-Ordering Platform
Yum Brands Inc., the parent company of popular fast-food chains Pizza Hut, Taco Bell, and KFC, is ramping up its technological initiatives with the introduction of Byte by Yum!, an advanced digiutal-ordering platform. This move aims to simplify consumer ordering while enhancing operational efficiency for employees. According to Yum’s Chief Financial Officer Chris Turner, this new platform is set to revolutionize how customers engage with the brand and how the company operates behind the scenes.
AI Integration for Enhanced Sales Growth
Yum Brands officially announced its commitment to harness the power of artificial intelligence (AI) during its fourth-quarter results release, which surpassed Wall Street’s profit and revenue expectations. CEO David Gibbs emphasized that the integration of technology is expected to enhance the company’s growth capabilities moving forward, signaling a strategic shift in how Yum engages with technology.
The Byte platform encompasses a suite of AI-driven software products designed to optimize various operational aspects, including:
- Mobile-app and web ordering
- Point-of-sale systems
- Kitchen and delivery optimization
- Menu management
- Inventory and labor management
- Team-member tools
Currently, approximately 25,000 Yum restaurants worldwide are utilizing at least one product from the Byte suite—a clear indication of the rapid adoption of this new technology across the company’s extensive network.
A Unified Tech Stack for Operational Efficiency
During the conference call highlighting the fourth-quarter results, Gibbs described how building a comprehensive technology infrastructure under the “Byte umbrella” allows Yum to remove dependencies on third-party platforms. Such dependencies often complicate logistics and create inefficiencies within the business, which can hinder sales growth. “When you’re beholden to third-party platforms on technology, it’s very difficult and it creates a lot of friction in the business,” Gibbs remarked.
As part of this initiative, all U.S.-based Taco Bell, KFC, and Pizza Hut locations are now powered by Byte’s digital-ordering products. Pizza Hut notably completed its transition in the last quarter. Yum’s plans extend to international markets, with transitions already taking place in three international areas, including the U.K., and additional expansions planned through 2025.
Innovative Marketing Strategies Driven by AI
In addition to enhancing ordering processes, Yum is focusing on AI-driven marketing strategies to provide hyperpersonalized messaging and experiences. This new approach has already shown promising results, with early tests indicating a doubling of consumer engagement compared to traditional marketing methods, according to CFO Chris Turner.
Continued Growth and Expansion Plans
The successful implementation of Byte’s kitchen and delivery system, previously known as Dragontail, is now live in over 8,000 restaurants. Full deployment for U.S.-based KFC and Pizza Hut locations is set for this year, with ongoing global expansion. Additionally, Taco Bell is rolling out Byte back-of-house technology, aiming to cover over 1,500 restaurants within the U.S. in 2024.
Financial Highlights and Performance Metrics
In terms of financial performance, Yum Brands reported a net income of $423 million or $1.49 per share for the quarter, slightly down from $463 million or $1.62 per share in the previous year. Nonetheless, the company’s adjusted fourth-quarter profit was better than analysts expected, coming in at $1.61 per share compared to the consensus estimate of $1.60. Revenue for the quarter surged to $2.362 billion, outperforming analyst forecasts of $2.356 billion.
The report also indicated robust same-store sales growth, particularly at Taco Bell, which achieved a 5% leap, significantly outpacing industry rates, while KFC International opened over 1,100 new restaurants during the same period.
Dividend Increase and Future Prospects
Yum Brands also announced a 6% increase in its quarterly dividend, raising it to 71 cents a share. This dividend increase reflects the company’s mid-to-long-term confidence in its growth trajectory and the successful rollout of its new technology solutions.
Furthermore, with projections for a digital sales increase of approximately 15% and a digital mix surpassing 50%, Yum is clearly committed to advancing its digital strategy and achieving 100% digital sales in the foreseeable future.
Conclusion
As Yum Brands takes strategic steps to integrate more AI into its operations, it positions itself for sustained growth in a competitive fast-food landscape. With the Byte digital-ordering platform at the forefront of this initiative, consumers can expect an easier order process and personalized experiences, all while enhancing operational efficiency for employees at Yum’s restaurants.