Blog

Gold’s Remarkable Surge: How to Invest Wisely in the Golden Opportunity

Emilia Wright | April 22, 2025

Responsive image

Gold Is Beating Everything. How to Get a Piece of the Action.

Gold has emerged as a beacon of hope amidst the investing gloom, boasting impressive returns that have outpaced traditional assets. In a recent surge, gold reached $3,406 per troy ounce, marking a remarkable 30% increase this year alone. This feat has caught the attention of stock, bond, and Bitcoin investors wondering how to capitalize on gold’s new reign.

A Historical Perspective

Throughout its history, gold has been revered as a symbol of wealth and prosperity. The first reliable gold coins were minted around 550 BC under King Croesus of Lydia. Gold has been integral to socio-economic structures, as seen in various cultures and eras. Ancient civilizations often regarded gold as “the flesh of the gods,” while notable figures like Mansa Musa I of Mali famously disrupted economies with extravagant displays of wealth.

Gold’s Recent Performance

Despite skepticism from cash-flow purists, gold’s performance cannot be dismissed. Over the past two decades, SPDR Gold Shares, an exchange-traded fund (ETF), has skyrocketed 630%—exceeding the gain of the SPDR S&P 500 by 85 points. Such an anomaly raises questions about the sustainability of stocks compared to the timeless allure of gold.

The current demand for gold transcends ordinary statistics—it reflects a global pivot in financial strategies. Following economic sanctions on Russia and China’s active purchasing of bullion, gold’s appeal has seemingly reinvigorated central bank reserves. According to JPMorgan Chase, there is growing apprehension among investors regarding political and economic uncertainties, leading to increased gold stockpiling.

Surging Demand Across the Globe

Investment from both individuals and institutions has surged, creating sporadic shortages in the market. Current estimates indicate that around $4 trillion worth of gold is held by central banks, with another $5 trillion owned by private investors. Traditionally, gold accounts for about 3.5% of global financial assets, a record high that suggests a significant shift in investment strategies.

According to BofA Securities, the potential for central banks to increase their gold holdings remains vast, and analysts predict further engagement from players such as China’s insurance companies. RBC Capital Markets’ Chris Louney highlighted that ETFs could drive demand growth as they are often seen as “the asset of last resort” during turbulent times.

Investing in Gold

Gold ETFs, such as the popular iShares Gold Trust, offer a pathway for average investors to gain exposure without the complexities of purchasing physical gold. Although wealth managers like Russ Koesterich advocate for a portfolio allocation of 2% to 4% in gold, he also warns against trying to chase gold’s current high prices. Instead, he suggests waiting for pullbacks as strategic entry points for investors looking for exposure.

It’s important to recognize both the merits and pitfalls of investing in gold. History shows that gold’s long-term outperformance compared to stocks is often cyclical. For example, from 1975 to now, $1 invested in gold would have grown to about $16, while the same amount in U.S. stocks would have soared to approximately $348. The appeal of gold is evident, but potential investors should remain cautious about expecting short-term protection against inflation or a declining stock market.

Mining Stocks—An Alternative Approach

Although investing directly in gold can be enticing, mining stocks may offer additional avenues for potential returns. Daniel Major from UBS has recently upgraded stocks such as Barrick Gold and Newmont based on attractive valuations and expected production stability. With a long-term target for gold prices revised to $3,500 per troy ounce, the mining sector appears poised for growth, despite challenging past performances.

Investors should approach mining stock investments with cautious optimism. While some mining companies have faced operational difficulties, others are restructuring and optimizing their operations, which could lead to profitable outcomes in the future.

Conclusion: A Cautious Approach

Ultimately, while gold has proven itself as a tank of value amidst volatile economic conditions, investors should exercise caution. Gold is not a foolproof hedge against market declines or inflation—it should be seen as a complement to a diversified investment portfolio. Traditional assets like stocks and bonds typically outperform gold in the long run, but gold may serve as a safety net during financial uncertainty.

For practical investment strategies, consider integrating gold into your portfolio through ETFs or shares in reputable mining companies. Stay informed and remain vigilant; the world of investing is ever-changing, and adaptability is key to success.