Apple Prepares to Compete with OpenAI’s ChatGPT and Google’s Gemini with LLM Siri in 2025

Apple Inc. is reportedly developing a new version of its voice assistant, Siri, to compete directly with OpenAI’s ChatGPT and Alphabet Inc.’s Google Gemini Live. According to a recent report by Bloomberg, the upcoming iteration, internally referred to as “LLM Siri,” aims to integrate advanced large language models to enhance conversational capabilities, providing users with quicker and more sophisticated responses.

What’s New with LLM Siri?

The transformation of Siri is poised to revitalize the way users interact with their devices, leveraging the power of artificial intelligence for more natural exchanges. This new Siri will not only allow for seamless back-and-forth interactions but will also enhance the contextual understanding, making conversations feel more human-like. This ambitious upgrade signifies Apple’s serious response to the criticisms it has faced in comparison to competitors like Amazon’s Alexa and Google Assistant, which have consistently outperformed Siri in conversational fluency.

The report highlights that LLM Siri is currently in the testing phase as a standalone application, with plans for it to replace the existing Siri interface across Apple’s flagship devices, including the iPhone, iPad, and Mac. Such an overhaul has the potential to shift user perception of Siri significantly, enabling functionalities similar to those found in ChatGPT, such as text composition and summarization.

Prioritizing User Privacy

One notable aspect of Apple’s development is its commitment to user privacy, a core value that distinguishes the company from many of its tech rivals. The LLM Siri is expected to maintain this focus while integrating the capabilities that users have come to expect from modern AI tools, including advanced conversational interactions.

Additionally, Apple plans to retain compatibility with third-party chatbots, including established solutions like ChatGPT and Gemini. This will allow users the flexibility to choose their preferred AI service while simultaneously providing access to the enhanced capabilities of LLM Siri.

Timeline for Release

The rollout of LLM Siri is projected to be announced in tandem with the launches of iOS 19 and macOS 16 in 2025. Consumers can anticipate a practical rollout as early as spring 2026, setting the stage for a significant leap in how users engage with their Apple devices.

The Competitive Landscape

Apple’s move comes amid growing competition in the AI and conversational technology sector. A recent article by Bloomberg columnist Mark Gurman indicated that internal research revealed ChatGPT outperforming Siri by at least 25% in accuracy. The key differentiator was identified as ChatGPT’s conversational design and fluidity. Adjustment within Apple highlights the urgency felt within the company to update its AI offerings. Some insiders have cited that Apple’s generative AI technology currently lags by over two years compared to competitive leaders in the field.

Apple’s Commitment to Innovation

Despite these challenges, Apple is progressively catching up. CEO Tim Cook expressed that the rollout of Apple Intelligence marks one of the most significant technological advancements in Apple’s history. The company has seen promising results following the launch of iOS 18.1, which has been adopted at a much faster rate than its predecessor, iOS 17.1, indicating that users are increasingly interested in AI-enabled features and services.

Financial Performance and Future Prospects

During its fiscal fourth-quarter earnings call, Apple reported a revenue of $94.9 billion, surpassing analysts’ expectations of $94.56 billion. This strong financial performance reflects the firm’s ability to innovate and adapt in a rapidly changing technology landscape. As consumers shift towards AI-driven applications, Apple’s anticipated advancements with LLM Siri could play a vital role in bolstering its market position moving forward.

In summary, Apple’s LLM Siri represents a strategic initiative to reclaim its narratives around AI and digital assistants. As 2025 approaches, all eyes will be on Apple to see if it can effectively close the gap with ChatGPT and Google’s offerings.